ADVERTISING
Most of the time, when you hear of Google Ads targeting, you may only consider keywords. The only thing that you forget at first is audiences and the whole concept of advertising to people not based on what they are searching for.
Google receives 8.5 billion queries through its search bar every day. Nevertheless, this seems like an enormously large number and this figure is on the increase. This figure is expected to rise further to even more in the subsequent years. In this blog, you will learn some tips on how you can target your ideal audiences using Google Ads and how a Digital Marketing Agency in Kochi can help you with your campaigns.
How does Google Ads targeting work?
In this case, one can geo-target certain demography or population based on their location, activities, shopping, websites they frequent and other attributes. However, to prevent your ads from reaching everyone there are several audience and content targeting options available on Google Ads.
There is not just one type of targeting with Google Ads so you are not restricted to one sort of targeting. Therefore, instead of using individual targeting strategies at the campaign or ad group level: you can build your audience completely.
Understanding Audience Segments
Of course, if you have ever taken part in a Google survey, it is very possible that you have met the ‘Are you married?’ question. In this case Google uses this question because it helps them in narrowing down their targeting despite it being too personal.
Any form of advertising can target Google’s four basic pre-defined audiences sets available in the system. It can be seen that this type of audience targeting has more profound choices based more on life and career stages than, for example, age and gender along with having children.
Remarketing
When it comes to everyone on board with the product/service, then there is a thing called Remarketing. The Google Ads allows a person to create and use remarketing lists for their campaign. This list is more focused on users who at some point have visited your website, your application or even interacted with your advertisement.
These segments can also be used to recognize other associated groups which would be interested in the business of your company.
Optimized targeting
And last of all, leveraging machine learning functions of Google, you can select new audiences that can be interested in your business goals.
You will have opted into optimized targeting at the ad group level when setting up a Discovery, Display or YouTube campaign.
Use Remarketing to Re-Engage Past Visitors
Remarketing is among the most useful strategies to broadcast to your desirable audience using Google Ads. It also enables you to display your ad to the audiences that have once visited your website yet did not make a purchase. These users are those who have already in one way or the other indicated interest in what you offer; hence they are likely to interact with your ad the second time.
You are able to create remarketing lists in Google Ads and target people based on the pages they visited or the actions they took on your site.
Conclusion
Proper targeting of the right Google Ads audience is a useful strategy that needs to be followed. When defining the client base and using targeting settings, keywords, and other features available in Google, you will improve the efficiency of advertising campaigns and receive higher results. Google Ads allows you complete freedom and equipment to reach the specific audience you want thus making it possible for your advertisements to yield the best results given the amount of money you spend.
Are you prepared to start getting to your target market immediately? Try out these strategies and consult the Best Google Ads Agency in Kerala to see how your business can thrash with Google Ads!
