MARKETING
If you own a local business, it is about time you discovered several new amazing features and updates in Google Business Profile. Thus, Storycat Creative, the best digital marketing Agency in Kerala, is always ready to work for you. So here are more wonderful tools to use in your bid to increase your visibility on the Internet!
What’s a Google Business Profile?
Google Business Profile is basically an extended version of the traditional knowledge panel which is specifically designed for businesses. Google Business Profile (GBP) is a profile in any social media site that you create to maximize visibility of your business in the Google Search and Google Maps. That makes it useful for local SEO since it will assist clients and other visitors to locate your business.
New Look, New Features
You should be aware of the following latest features
Emoji Reactions for Reviews
Google has made and ensured that it is easier and more entertaining to respond to the reviews. With new options, a company to the customer’s review using emojis. It is pertinent to note that this feature has not been implemented in the desktop version of the product and nevertheless, you can utilize the older styled Like button that is available on the desktop version. Cool, right?
Updated Terms of Service
Google’s updated their terms, so here’s the gist: You also have to agree with Google Terms of Service as well as the additional Terms of Service for Business Profiles.
● Always ensure that the information that you put out is relevant and is as up to date as possible.
● Google can mark it for editing or removal in case there is a mistake made in the content.
● It is possible to control and download materials at one’s convenience.
● When using GBP, you grant Google an unrestricted permission to use the information you provide.
● Procedures Google uses to change terms include an ability to make non-material changes without prior notification.
● They can suspend or even delete your profile if you do not follow their rules.
Say Goodbye to Chat
Google aims to eliminate the chat function of GBP; however, the exact plan of doing this is yet to be developed but by July 31, 2024, it is expected to be fully done. If you have been using it you will have to look for other ways of getting in touch like through the phone or other online chat. But do not worry because though they are having difficulty finding you, they can still find your business and contact it through Google Maps and Search.
Manage Multiple Locations Easily
If you have numerous outlets of your business, the Google Business API will now enable you to post updates to all the locations at once. No development team? No problem! With the aid of tools such as Embed Social, it will be easier for you to schedule your updates as well as publish them.
Add Your Social Media Profiles
It has become possible to link your social media accounts right on your GBP. This means for instance, customers do not need to make a lot of efforts to locate your Instagram, Facebook, and other accounts. To put links to your accounts in social networks, simply sign in, click on edit and then the Contact tab.
Direct Access from Google Search
This means that you can now hold, access and manipulate your GBP in the most convenient manner. To get to all of them, you only have to log in with your Google account and type the business name in the search bar which will bring up a new window that contains everything you want. Apply to customers, review your business data, reply to the reviews, create Google Ads, and much more at the SERP!
Why These Updates Matter
As the best SEO agency in Kerala, Storycat Creative knows these updates can seriously boost
your local SEO game. Here’s how:
Better Engagement: That is why people like using emojis because they know that it increases interactions with other people.
Simplified Management: Refine the information Google Search offers – and find all profile features in one click.
Improved Visibility: Staying connected by linking the social media accounts and ensuring the information in them is updated assists you.
Conclusion
New features of Google Business Profile provide a great variety of tools to improve the company’s presence on the internet, impact customer experience, and boost sales. All these are new features that if well implemented they will help you strengthen your business to be among the leading businesses after some time with a lot of profits. For owners of small businesses and members of great companies, these updates contain the elements you require to innovate and maintain the customers’ patronage.
