When you are running an ad on Facebook, the idea is straightforward, you need to obtain quality returns at a low price. Another significant metric to monitor is Cost Per Result (CPR). If you want clicks, leads, or sales, having your CPR under control will make your ROI higher and allow you to scale more effectively. As a trusted digital marketing agency in Kerala, we’ve helped...

Over 50% of online users prefer to use voice search because it’s faster, hands-free, and more conversational. This is a major change in how human beings interact with technology, and it implies that there’s a revolutionary stage in the digital marketing world. Voice Search Optimization (VSO) has become a requirement. This blog addresses why voice search optimization...

AI has a strong presence in every boardroom, brainstorming session, and creative space in all sectors. Now, a controversy about whether AI will bring competition or work with digital marketers to improve their work has been discussed and debated in the industry.  AI is neither controlling nor competing. It’s helping to make things easier. While some worry that AI will...

Google has been the door to the world’s digital data for a long time. But not anymore with the emergence of Search Generative Experience (SGE). Google is changing the way people find information and marketers must deal with SEO by introducing AI into search results. This shift to a human-like, AI-based search interface is a promising move to a more efficient and user-centric...

Digital marketing is becoming more and more revolutionized by powerful digital technology. These strong tools have now become the pillars of every winning campaign, 2025 is not just discussing automation or mere data gathering but rather looks into wiser insights, real-time performance management, and real conversions. This blog looks at ten of the top digital marketing tools...

Imagine you’ve created a fantastic ad, a stunning website, or a fantastic social media post but your audience swipes past without knowing what to do next. That’s where the magic of a good Call to Action (CTA) comes in. It’s not a line of text or a button, it’s the spark that turns interest into action and transforms viewers into customers and readers into...

Social media now is full of commercials, reels, and dozens of online marketing companies fighting for a position. Among all this, Storycat Creative stands out not just because of its creativity but due to its powerful testimonials and the consistent results it delivers. We are unique in the sense that we don’t chase new clients. We instead keep a focus on consistency,...

Digital marketing is a common term these days in all sectors. It is one of the most crucial elements for brand awareness, drawing customers, and business growth. With everything today available on the web, being big online is a necessity. Digital marketing can be handled in-house within the company. But, it usually lacks the experience, latest developments, and business strategy...

Think about a little online shop that struggles for visibility. Even with good products, it got lost in the thousands of search results. Customers could not find them, sales were falling, and frustration was mounting in them. That was the time they approached an SEO agency in Kerala. The agency created an impressive SEO strategy, optimized its website, and created some captivating...

Working with a digital marketing agency will help improve business and consumer visibility on digital platforms. If your brand is not ranking on search engines means that the brand might be missing out on potential customers. This means that digital marketing and SEO are determining factors in getting a business in front of the right customers at the right time. Partnering with a...