You are scrolling down your social media feed. And you just see an image. And it stops you there. It is so simple, but the colours and graphics of the image are magnificent. There you have stopped already. You take some time to read the tagline, and you realise that the message connects to you. And that’s the power of visual storytelling in marketing. Companies use quite a...

The ultimate purpose of digital ads is to boost the social presence and to drive engagements. There are two methods which are inevitable in branding. They are Search Engine Optimization (SEO) and Paid Ad. The combination of both can create wonders in marketing strategy. Let’s deeply dive into how these strategies become pillars of marketing. What Is SEO? To begin with, one...

Today, building a brand identity among the audience isn’t an easy task. It demands campaigns, strategic branding, and proper marketing to stand out from the rest. A business owner, after all, has most probably encountered the problem of whether to hire an in-house team or partner with a marketing agency. This dilemma can leave anyone at a loss. Here, we will look into both...

You would have at least heard of Search Engine Optimization, or SEO, if you have any stake in the online world. In simple words, it’s about making your website visible higher on Google and other search engines. But a new term that is creating ripples, however, is Generative Engine Optimization, or GEO. It’s all about whether your content will like to work well with the...

Nowadays each effective business plan must include digital marketing. Digital marketing is the part of marketing that uses the Internet and online-based digital technologies. It’s crucial to grasp and put into action the key parts of digital marketing well. The 5 A’s of digital marketing provide a framework that can guide companies in their digital marketing work....

If you own a local business, it is about time you discovered several new amazing features and updates in Google Business Profile. Thus, Storycat Creative, the best digital marketing Agency in Kerala, is always ready to work for you. So here are more wonderful tools to use in your bid to increase your visibility on the Internet! What’s a Google Business Profile? Google...

In the dynamically changing world of SEO, it is not enough to stuff the words and build backlinks anymore. This is in line with the Google strategy referred to as E.A.T which stands for Expertise, Authoritativeness and Trust. So, irrespective of whether you are a professional webmaster or you are new to the job, using the E-A-T factors can help in improving the generation of your...

Here are a few tips you must keep while designing your B2B LinkedIn Marketing Campaigns for better results in quality lead generation, narrowed target marketing, reaching out to like-minded people, and ultimately increased conversions.  1 – Leverage The Power of Content Marketing One of the distinguishing parts of using LinkedIn is that its features are ready and...

Starting a company under your own name is an exciting journey that allows you to blend your own identity into your professional pursuits. This approach can create a powerful connection with your audience, but it also requires careful planning and execution.Let’s look at the essential elements to establishing a successful personal brand business. 1. Research Your Target...

Do you own a brand and want to improve your branding? Or maybe you work for a marketing company that strives to provide its clients with outstanding outcomes?  In today’s competitive market, standing out means more than just being unique; it means being unforgettable. Whether you’re a brand owner trying to improve your branding or a marketing agency looking to achieve...