SEO
You’ve selectively chosen products, uploaded professional images, and written interesting descriptions. You’ve put your whole heart into your online store. But where are your visitors?
It can be discouraging when your efforts don’t receive the traction they should. The reality is, opening an e-commerce website is only the first step. To become successful online, your site must rank in search engine listings. That’s where SEO comes in as a hero.
A good SEO base is what enables search engines to understand and rank your site so that clients can find you. Even the best products go unnoticed if your site isn’t optimised.
The blog will guide you on how to get your e-commerce site ready for success.
1. Start with a Good Site Structure
A logically structured and clean site hierarchy increases SEO and user experience. Structure your content hierarchically: homepage, category pages, sub-categories, and product pages. Maintain simple keyword-based URLs that mirror the page content. Avoid replicating pages and unnecessary redirects.
Internal linking between categories and products promotes search engine crawling of your site and keeps visitors engaged and viewing other products.
2. Optimise Product Pages
Optimise every product page as a landing page. Use descriptive keywords, targeted titles, and information-rich meta descriptions. Do not use the manufacturer’s copy, but write for your users. Include high-resolution photos with descriptive alt-tagging and incorporate schema markup for price, reviews, and inventory. Many companies hire a creative agency in Kochi that creates engaging product content that is both good-looking and SEO-optimised.
3. Make It Mobile-Friendly
Most online shoppers browse and shop from smartphones. Your website must be optimised with a fast, responsive design that is Fast to load on all screens. Apply big, touchscreen-friendly buttons, easy navigation, and easy checkout. Mobile-friendliness is also a Google search engine ranking factor, so this one is a must.
4. Optimise Site Speed
If your website is slow, users will leave. Compress your pictures, allow browser caching and minimise your CSS, JavaScript, and HTML files. Select a quick, reliable hosting provider and consider installing a Content Delivery Network (CDN) to serve your content more efficiently globally. You can also hire the services of an experienced SEO agency in Kerala to perform a technical audit and optimise your site speed and performance.
5. Technical SEO Focus
Technical SEO enables search engines to crawl and index your site with less frustration. Implement an XML sitemap. Use canonical tags to prevent duplicate content. Fix broken links and eliminate 404 errors regularly. Enable HTTPS and keep clean code.
6. Create SEO-Friendly Content
Add informative blogs on your e-commerce site. Write content that answers your customers’ real questions like “best budget laptops in Kerala” or “organic skincare for oily skin.” Use internal links to product and category pages to drive traffic. Include images and videos to keep users engaged. If you’re managing multiple product lines, consider consulting an advertising agency in Kerala to improve content strategy and user flow.
7. Optimise for Local Search
If your company has a physical address, optimise for local search. Build a Google Business Profile, add your address to metadata and use local keywords. This makes it easy to be discovered by local customers, particularly for emergency use.
Conclusion
SEO is not a light switch you flip, it’s a garden you need to nurture for the flowers to bloom. It’s an ongoing process. An ideally optimised e-commerce site not only ranks higher on search engines but also offers a better shopping experience.
So, how is your website? If it’s doing nothing good and just sitting around then it’s time to get in touch with the right SEO agency to begin the actual game!
