Suppose you’ve hired someone to handle your Google. They build campaigns, set budgets, and monitor conversions. But with time, things begin to fluctuate. Budgets are never optimised. Opportunities to expand are lost. Not because your assistant isn’t efficient but because Google Ads increasingly demands more than the human effort alone. Now picture the same assistant...

Google has introduced numerous features to the Google Business Profile (GBP) to make businesses grow. One of the latest and most practical updates is allowing a WhatsApp contact button on your own Google Business listing. It lets businesses directly engage with customers via WhatsApp, making it simpler to manage questions, order processing, and even appointments. With this...

Every brand looks for a solid online presence. It is extremely important to build a strong presence to grow and mark a reputation in the hearts of the audience. Being a Creative Agency based in Trivandrum, we strongly feel that the inclusion of Google Business Profile (GMB) can make you stand out in visibility, credibility, and customer engagement. What is Google My Business?...

We set aside time to reflect on our lives, looking into what went right and wrong. Your company too needs much time to look back, understand, and correct things. A digital marketing audit is an update of your brand’s online presence. Whether you market yourself in-house or hire an external digital marketing agency in Kerala, an audit indicates where you excel and where you...

When you are running an ad on Facebook, the idea is straightforward, you need to obtain quality returns at a low price. Another significant metric to monitor is Cost Per Result (CPR). If you want clicks, leads, or sales, having your CPR under control will make your ROI higher and allow you to scale more effectively. As a trusted digital marketing agency in Kerala, we’ve helped...

Over 50% of online users prefer to use voice search because it’s faster, hands-free, and more conversational. This is a major change in how human beings interact with technology, and it implies that there’s a revolutionary stage in the digital marketing world. Voice Search Optimization (VSO) has become a requirement. This blog addresses why voice search optimization...

AI has a strong presence in every boardroom, brainstorming session, and creative space in all sectors. Now, a controversy about whether AI will bring competition or work with digital marketers to improve their work has been discussed and debated in the industry.  AI is neither controlling nor competing. It’s helping to make things easier. While some worry that AI will...

Google has been the door to the world’s digital data for a long time. But not anymore with the emergence of Search Generative Experience (SGE). Google is changing the way people find information and marketers must deal with SEO by introducing AI into search results. This shift to a human-like, AI-based search interface is a promising move to a more efficient and user-centric...

Digital marketing is becoming more and more revolutionized by powerful digital technology. These strong tools have now become the pillars of every winning campaign, 2025 is not just discussing automation or mere data gathering but rather looks into wiser insights, real-time performance management, and real conversions. This blog looks at ten of the top digital marketing tools...

Imagine you’ve created a fantastic ad, a stunning website, or a fantastic social media post but your audience swipes past without knowing what to do next. That’s where the magic of a good Call to Action (CTA) comes in. It’s not a line of text or a button, it’s the spark that turns interest into action and transforms viewers into customers and readers into...