Most of the time, when you hear of Google Ads targeting, you may only consider keywords. The only thing that you forget at first is audiences and the whole concept of advertising to people not based on what they are searching for. Google receives 8.5 billion queries through its search bar every day. Nevertheless, this seems like an enormously large number and this figure is on...

In this universe of digital marketing it is a win to get a visitor to convert, be it buying a product, or subscribing to the newsletter or filling a form. But it doesn’t stop here, and there is something more to be said. A strategic marketer or a marketer from the best Digital Marketing Agency in Kerala knows that the post-conversion stage too is equally important. And that is...

Artificial intelligence (AI) has become a revolutionary force in many industries in today’s fast changing digital landscape. Out of all of them, the advertising industry is one of the most affected. The way brands interact with their audiences is being revolutionized by AI’s capacity to analyze massive volumes of data, forecast customer behavior, and customize...