Google is a big library with innumerable information on any topic. So each website, each page, or each post becomes a book of this universal library. But just like any well-maintained library, not every page deserves to stay on the shelf forever. Some become outdated, irrelevant, or even misleading. However, it is not as easy to remove a page from Google as it would be to tear...

Today, 68% of the world’s population is an active social media user. Thus, social media is no longer an option for any brand that wants to reach its target audience. It brings customer engagement, brand recognition, and expansion. There are numerous sites to do work on such as Facebook, Instagram, LinkedIn, TikTok, Twitter, YouTube, Pinterest and many others. The secret is being...

Imagine having to scroll through a lot of posts that all look the same. Now, imagine one message catching your eye in just a moment as a result of its sharp visuals, clear intent, and emotional value. That would be the difference between quantity and quality in marketing. The successful brands never have to choose between the two; they combine both for lasting impact. An...

In the digital age, companies no longer need to depend on conventional marketing techniques. Social networking websites have also been a great medium to achieve brand presence, interact with customers, and create leads. Social Media Optimisation (SMO) acts as a motivating force that makes all this possible by judiciously optimising a brand’s presence through media such as...

Imagine you’re running a cafe, and every morning a new crowd walks in. Instead of guessing what they might order, your menu magically changes to feature their favourite coffee blends and snacks automatically increasing sales. That’s what programmatic advertising does for businesses online. It automates the process of showing ads, adjusting bids, and choosing placements based on...

A firm runs an ad with the caption, “Buy this now.” Another brand runs a campaign with the caption, “Your taste buds called, they miss you!” Which one will you notice? Of course the second ad. Creative communication is the secret ingredient that makes some commercials live in our minds for years. How many commercials can you recall just because of the...

Kerala is now not just popular for its serene beauty, its homegrown brands have also crossed borders. Malabar Gold & Diamonds is one of the world’s best-known jewellery brands with outlets in the Middle East, Singapore, and the USA. iD Fresh Food, manufacturer of chutney powders and dosa batter, is another brand name for globalising Kerala cuisine. Dairy brand names such...

There’s a short advertisement where a grandmother is sitting peacefully until her walking stick drops to the ground. She asks a boy who happens to be standing close by to pick it up for her, but rather than rushing to do so, he simply stands there, enjoying his “5 Star” chocolate bar and does nothing. The grandmother finally gets up and walks to get her stick, and just then a...

Two companies pay the same price for a Google Ads campaign. One is saturated with hundreds of clicks, quality leads, and actual conversions, while the other never gets even a single lead. Wondering why? It’s just about strategy. Pay-Per-Click (PPC) advertising is not just about putting up ads and hoping for the best. It’s a question of accurate targeting,...

When your visitor clicks your ad, they are eager to find more about your product. In seconds, they arrive at your page, they are welcomed by a clean layout, easy-to-read headlines, convincing copies, and a hooking call-to-action at the forefront. They explore, engage and convert. That is the magic of a high-quality landing page. Unfortunately, most businesses lose leads due to...