Branding Isn’t Just a Logo: How Kerala Companies Are Using Content to Define Identity
How many brands do you know that you don’t even use in your life? Perhaps you are in Kochi but know of a renowned restaurant in Kannur, or you might know a boutique in Trivandrum without having ever stepped there. But how? Because their unique content has reached you online. This is the real power of branding. Branding is never just about a tagline, logo, or even the services...