Imagine you’re running a cafe, and every morning a new crowd walks in. Instead of guessing what they might order, your menu magically changes to feature their favourite coffee blends and snacks automatically increasing sales. That’s what programmatic advertising does for businesses online. It automates the process of showing ads, adjusting bids, and choosing placements based on...

A firm runs an ad with the caption, “Buy this now.” Another brand runs a campaign with the caption, “Your taste buds called, they miss you!” Which one will you notice? Of course the second ad. Creative communication is the secret ingredient that makes some commercials live in our minds for years. How many commercials can you recall just because of the...

Kerala is now not just popular for its serene beauty, its homegrown brands have also crossed borders. Malabar Gold & Diamonds is one of the world’s best-known jewellery brands with outlets in the Middle East, Singapore, and the USA. iD Fresh Food, manufacturer of chutney powders and dosa batter, is another brand name for globalising Kerala cuisine. Dairy brand names such...

There’s a short advertisement where a grandmother is sitting peacefully until her walking stick drops to the ground. She asks a boy who happens to be standing close by to pick it up for her, but rather than rushing to do so, he simply stands there, enjoying his “5 Star” chocolate bar and does nothing. The grandmother finally gets up and walks to get her stick, and just then a...

Two companies pay the same price for a Google Ads campaign. One is saturated with hundreds of clicks, quality leads, and actual conversions, while the other never gets even a single lead. Wondering why? It’s just about strategy. Pay-Per-Click (PPC) advertising is not just about putting up ads and hoping for the best. It’s a question of accurate targeting,...

When your visitor clicks your ad, they are eager to find more about your product. In seconds, they arrive at your page, they are welcomed by a clean layout, easy-to-read headlines, convincing copies, and a hooking call-to-action at the forefront. They explore, engage and convert. That is the magic of a high-quality landing page. Unfortunately, most businesses lose leads due to...

Artificial Intelligence is transforming the behaviour of business, and digital marketing is one of the biggest sectors to have been affected by this change. Everything that could be accomplished in hours can now be done in minutes, faster, better, and more efficiently. For a digital marketing agency in Trivandrum, AI is now an essential weapon to survive and win the online...

By 2025, if your business doesn’t optimise for voice and AI-driven searches, you will become invisible to millions of users. The search future is going to be smart, personalised, and conversational. For businesses that wish to be at the forefront of the game, they must hire the best digital marketing agency in Kerala to survive and succeed in this new age of transformation. Read...

Earlier, starting a shop in a busy street was a great step for business development. Individuals would pass by, glance in, and recommend it to others. Nowadays, it’s not so. Your ” location ” is the internet. If your brand is not where people are shopping, browsing, and scrolling, it will not get to see the light. That’s why having the Best Digital marketing...

Earlier consumers believed the recommendations. Neighbours, friends, and family members recommend services or brands that they have had good experiences with. Nowadays, that very same local opinion is digital in the form of Google Reviews. Keyword-rich reviews influence the audience, build trust and credibility and increase ratings online. Google Reviews Build Trust Customer...