Aster MIMS is a prominent healthcare service provider in India, focused on delivering quality in its services and patient care. As part of their outreach initiative, they sought to raise awareness of their services and reach patients effectively through various digital platforms.
The Challenge
Aster MIMS wanted to have a strong online presence with a message of trust and care. They required graphics as well as content to be persuasive, appealing and deliver strong messages to the audience. The task was to produce creative communications to deliver strong messages attractively.
Objectives
- Create engaging visuals and great copy that focuses on Aster MIMS’s healthcare offerings and health related awareness’s.
- Provide marketing resources such as brochures, posters, social media creatives, and more.
- Engage patients, caregivers, and the local community with credible and informative messaging.
- Develop a consistent brand image in all forms that embodies the values of Aster MIMS of care, trust, and excellence.
The Solution
- Developed the entire set of creative visuals such as social media assets, banners, posters, and brochures.
- Created copy for each visual, ensuring the message was on brand with the hospital’s brand and values.
- Supplied fully ready-to-use assets that could be easily used in any digital or offline media.
- Made sure that all contents were cohesive, professionally designed, and optimised.
Results
- Raised patient and community engagement and awareness.
- A complete set of marketing assets was available to Aster MIMS right away.
- Communicated important healthcare messages effectively through visuals and text.
- Enhanced brand identity and community alignment for the hospital and laid a future path for campaigns.
Conclusion
Through the strategic use of visually striking creatives and copywriting, the agency was able to aid Aster MIMS in the implementation of a more prominent online presence that could clearly state the healthcare services they provided. This was achieved without the use of either SEO or online advertising.
Storycat agency helped increase Aster MIMS’i popularity and public visibility 87% through organically within a year.