In the digital age, companies no longer need to depend on conventional marketing techniques. Social networking websites have also been a great medium to achieve brand presence, interact with customers, and create leads. Social Media Optimisation (SMO) acts as a motivating force that makes all this possible by judiciously optimising a brand’s presence through media such as...

Search Engine Optimisation (SEO) has always been the cornerstone of online marketing, enabling companies to become discoverable entities on the internet. SEO has developed from being a keyword-stuffing exercise to being a data-driven practice. Now, it’s not just about ranking for keywords; it’s about understanding users, their intent, and delivering relevant content....

We now find ourselves in a world where technology is progressing faster than ever before, and artificial intelligence no longer remains as an option; it’s now a part of our daily reality. ChatGPT and AI-based tools now influence the way businesses communicate, generate content, and interact with their audience. From AI-generated content to hyper-personalized consumer...

Imagine you’re running a cafe, and every morning a new crowd walks in. Instead of guessing what they might order, your menu magically changes to feature their favourite coffee blends and snacks automatically increasing sales. That’s what programmatic advertising does for businesses online. It automates the process of showing ads, adjusting bids, and choosing placements based on...

Kerala businesses are no longer bound to geographical boundaries. With the power of Search Engine Optimisation (SEO), local businesses can also reach global customers and compete internationally. From boutique stores in Kochi to IT start-ups in Thiruvananthapuram, Kerala-based business ventures are utilising SEO to increase awareness, attract global customers, and expand their...

A firm runs an ad with the caption, “Buy this now.” Another brand runs a campaign with the caption, “Your taste buds called, they miss you!” Which one will you notice? Of course the second ad. Creative communication is the secret ingredient that makes some commercials live in our minds for years. How many commercials can you recall just because of the...

Kerala is now not just popular for its serene beauty, its homegrown brands have also crossed borders. Malabar Gold & Diamonds is one of the world’s best-known jewellery brands with outlets in the Middle East, Singapore, and the USA. iD Fresh Food, manufacturer of chutney powders and dosa batter, is another brand name for globalising Kerala cuisine. Dairy brand names such...

There’s a short advertisement where a grandmother is sitting peacefully until her walking stick drops to the ground. She asks a boy who happens to be standing close by to pick it up for her, but rather than rushing to do so, he simply stands there, enjoying his “5 Star” chocolate bar and does nothing. The grandmother finally gets up and walks to get her stick, and just then a...

Two companies pay the same price for a Google Ads campaign. One is saturated with hundreds of clicks, quality leads, and actual conversions, while the other never gets even a single lead. Wondering why? It’s just about strategy. Pay-Per-Click (PPC) advertising is not just about putting up ads and hoping for the best. It’s a question of accurate targeting,...

When your visitor clicks your ad, they are eager to find more about your product. In seconds, they arrive at your page, they are welcomed by a clean layout, easy-to-read headlines, convincing copies, and a hooking call-to-action at the forefront. They explore, engage and convert. That is the magic of a high-quality landing page. Unfortunately, most businesses lose leads due to...