When you are running an ad on Facebook, the idea is straightforward, you need to obtain quality returns at a low price. Another significant metric to monitor is Cost Per Result (CPR). If you want clicks, leads, or sales, having your CPR under control will make your ROI higher and allow you to scale more effectively. As a trusted digital marketing agency in Kerala, we’ve helped...

All companies desire to be listed at the top of search results. You dedicate time, resources, and capital to content, ads, and SEO tactics, only that sometimes, no matter how hard you try, your site fails to get the exposure that you hope for. Well, what if there was an option for bestowing on your site an additional push, a boost above the search? That is where Local Business...

Over 50% of online users prefer to use voice search because it’s faster, hands-free, and more conversational. This is a major change in how human beings interact with technology, and it implies that there’s a revolutionary stage in the digital marketing world. Voice Search Optimization (VSO) has become a requirement. This blog addresses why voice search optimization...

If you have a WordPress site, deciding on the best SEO plugin is arguably the most important thing you will ever do. The right plugin can get your site noticed, push rankings, and enable you to obtain targeted traffic. Having so many plugins to sort through, however, is more than you can probably handle. To lead you to the right decision, this blog shall compare the four most...

Creating backlinks can be somewhat difficult to do for newbies. Backlinks are a crucial piece of the puzzle to push your site further up the ranks of the search engines, but not all links are created equal. A good link can do more for your website than a whole bucket of the other kind. Because it is a game of being online, particularly in such a competitive economy as Kerala,...

AI has a strong presence in every boardroom, brainstorming session, and creative space in all sectors. Now, a controversy about whether AI will bring competition or work with digital marketers to improve their work has been discussed and debated in the industry.  AI is neither controlling nor competing. It’s helping to make things easier. While some worry that AI will...

Google has been the door to the world’s digital data for a long time. But not anymore with the emergence of Search Generative Experience (SGE). Google is changing the way people find information and marketers must deal with SEO by introducing AI into search results. This shift to a human-like, AI-based search interface is a promising move to a more efficient and user-centric...

Digital marketing is becoming more and more revolutionized by powerful digital technology. These strong tools have now become the pillars of every winning campaign, 2025 is not just discussing automation or mere data gathering but rather looks into wiser insights, real-time performance management, and real conversions. This blog looks at ten of the top digital marketing tools...

Today, more customers buy online as it’s convenient and easy. From household goods to electronics, clothing, and services, it’s at your fingertips. In 2025, retail and e-commerce sales are increasing historically at a record rate across the globe. With thousands of stores opening every day online, one huge question still lingers: how does your online store stand out and find...

Imagine you’ve created a fantastic ad, a stunning website, or a fantastic social media post but your audience swipes past without knowing what to do next. That’s where the magic of a good Call to Action (CTA) comes in. It’s not a line of text or a button, it’s the spark that turns interest into action and transforms viewers into customers and readers into...