Social media popularity in 2025 is important to both small businesses and big businesses. It’s not about being noticed, but being remembered, followed, and believed. Social media is an affordable way of building recall for their brands, attracting customers, and fueling sales for brands. When your audiences see your content, they are part of your brand and it can keep fueling...

In Kerala, since the number of businesses is growing everyday, companies look for multiple ways to get customers. Earlier, all the companies were relying on traditional methods like newspapers, posters, or word of mouth for customers. But nowadays, more people are using the internet to access services and products. Because of this change, Kerala-based businesses are also going...

Let’s be real: Brands nowadays do a lot of talking. But what they seem to forget is that loyalty isn’t achieved by witty commercials or catchy jingles alone. If you’re still clinging to the old ways of marketing with a couple of product commercials and some sale alerts, then you’re probably still in the dark ages.  We are living in a world where...

Have you ever looked up your business or your services on Google and found your competitors, without seeing anything about your business? You must be thinking, what are they doing that you don’t?  The answer is, they might be listed on Google Maps, but you are not. As one of the best digital marketing agencies in Calicut, we believe that local visibility makes you...

YouTube is ruling the internet now. With over 2.5 billion monthly active users worldwide, it has been a huge and powerful medium for video content. In the whole world, the number of active users is increasing day by day, so YouTube is becoming an unavoidable medium for organisations and individuals who want to communicate effectively on the internet. But to make an impression on...

There is a shop with good apparel in the middle of your town, but still only a few people know that it exists. That is a simple example of brand operation without social media marketing. Today, as most people spend time online, social media marketing is a must for your brand to be visible. Whether you’re a start-up or an established company, the right strategy can tap into...

You ran ads on Google or social media. You allocated a budget, clicked “run,” and waited. Weeks pass and nothing happens. Not many leads. No sales. And your money? All of it gone without a return. Here, the problem is not the Ads, it’s the way they are executed. Without a proper strategy, the right targeting, and constant optimisation, ads will be a failure....

Suppose you’ve hired someone to handle your Google. They build campaigns, set budgets, and monitor conversions. But with time, things begin to fluctuate. Budgets are never optimised. Opportunities to expand are lost. Not because your assistant isn’t efficient but because Google Ads increasingly demands more than the human effort alone. Now picture the same assistant...

You’ve selectively chosen products, uploaded professional images, and written interesting descriptions. You’ve put your whole heart into your online store. But where are your visitors? It can be discouraging when your efforts don’t receive the traction they should. The reality is, opening an e-commerce website is only the first step. To become successful online, your site...

Google has introduced numerous features to the Google Business Profile (GBP) to make businesses grow. One of the latest and most practical updates is allowing a WhatsApp contact button on your own Google Business listing. It lets businesses directly engage with customers via WhatsApp, making it simpler to manage questions, order processing, and even appointments. With this...