ADVERTISING
Kerala is now not just popular for its serene beauty, its homegrown brands have also crossed borders. Malabar Gold & Diamonds is one of the world’s best-known jewellery brands with outlets in the Middle East, Singapore, and the USA. iD Fresh Food, manufacturer of chutney powders and dosa batter, is another brand name for globalising Kerala cuisine. Dairy brand names such as Milma and pan-Indian icons such as Amul have also leveraged online media in an effort to connect with the youth all around the world, building credibility and brand love without borders. The key behind this transformation is the creative efforts of the advertising agencies that understand the formula to develop ads which translate local culture for global consumers.
Through this blog let’s deeply look at how digital marketing in Kerala takes the brands to a global level.
Creative Storytelling That Crosses Borders
Any product to be experienced everywhere in the globe needs to have a universal story to tell. A good advertising agency in Calicut works on story and emotional bonds to make products stick. Think of video commercials of the jewellery ‘Vinsmera’ with the team of Mohan Lal and Prakash Varma taking it to a global level with its captivating visuals and storyline. Such stories are rooted in nostalgia and realness and become shareable content on Instagram and YouTube. Similarly, Malabar Gold advertisements prefer to highlight family life, festivity, and success that belong to Malayalis and Indians of the world. These emotions and visuals strengthen Kerala brands connections with audiences worldwide.
Employing Digital Channels as a Global Platform
The era of digital has been a turning point for Kerala’s home-based businesses. A digital marketing agency in Kerala knows how to blend influencer marketing, viral campaigns, and performance marketing ads to reach wider. Amul’s satirical ads and Milma’s Instagram updates are the perfect example of how catchy and intelligent content can lead Kerala to the global platform outside India. With Instagram, Facebook, or even TikTok, brands reach Malayali expats and foreigners.
Blending Tradition with Modernity
The beauty of Kerala is that it can balance tradition and modernity, and that is brought on board with help from the ad agencies. From highlighting the purity of Milma milk, craftsmanship that goes into creating Malabar Gold’s jewellery, to the convenience of Tasty nibbles ready-to-cook foods, agencies pull unique campaign types like short films, interactive ads, and even augmented realities to convey the message engagingly. While doing so, they are keeping Kerala’s culture alive and interesting in a globally expanding competitive market space.
Conclusion
Kerala brands are now popular in other countries as well. The right advertising partner can make the process smooth and effective. With new-age narrative-telling, social media platforms, and out-of-the-box advertising, an advertising agency in Kochi can make a homegrown brand an international sweetheart. As more businesses choose this path, Kerala products, cuisine, and culture will gain more attention and growth.
If you wish to make your brand popular, partner with the best creative agency in Kerala for unique marketing strategies and attractive results.
