Why is YouTube advertising important?
YouTube Ads are a go-to resource for any business looking to increase exposure, build brand awareness, and drive conversions. YouTube attracts over 100 million active users every month, giving a business an enormous audience to reach. Advanced targeting options enable a business to narrow down the customer base of choice based on important demographics, interests, and behaviours. A YouTube advertising agency will help you make sure the right ads reach the most relevant target, thereby increasing the effectiveness and impact of your marketing.
Exposure
YouTube is the second-largest search engine in the world, only behind Google. Today, one of the biggest reasons people go onto the platform is content creators across a wide range of consumer verticals. They make YouTube the second most popular platform for influencer marketing, as consumers look to trusted voices for education and entertainment.
Sales
Indeed, with 70% of people purchasing a product because of a YouTube ad, it’s definitely great for conversions and a verified revenue channel. In fact, YouTube ads with strong CTAs drive a 30% boost in short-term sales.
Data-driven insights
Whether one is a complete newbie to YouTube advertising or highly experienced in content creation and ads, YouTube advertising will give one a lending hand. The best thing about running YouTube ads is that, while your ads are on, you will have a lot of data reported, such as views, impressions, clicks, and other useful metrics to track. These enable one to test different YouTube ads in finding the best-performing ad for increasing ad recall by 60%.
Retargeting
Engage your audiences beyond the initial YouTube ad. Keep your brand top of mind with YouTube remarketing and drive more conversions.
How Do YouTube Ads Work?
YouTube has many ad formats and options. Better yet, they’re fully customizable: You decide what you’re promoting, who you’re reaching, and how much it costs. The backbone of video marketing, YouTube offers many ways to interact with the right audience, track your success, and tap into the engaged community and emotional hooks that would drive engagement.
First, understand some of the ad formats available on YouTube:
Skippable in-stream ads:
These are ads running before, during, or after content a user is watching and that can be skipped after 5 seconds.
Non-skippable in-stream ads:
The opposite of the above, they still run before, after, or during a video but are only 15 seconds and cannot be skipped.
Outstream ads:
Designed for mobile on Google video partner sites
Masthead ads:
These appear on the home feed.
Overlay ads:
Not video ads, but text and image display ads on desktop.
In-feed video ads:
Get your video suggested to audiences in search results and the “watch next” section.
Not sure which YouTube ad format is right for you? Consider the following:
Video length:
YouTube video ads can be length, but YouTube counts the views either at the 30-second mark or at the end, whichever comes first.
Skippable:
While skippable ads usually mean fewer views, they do mean higher intent. The people who continue to watch after the Skip Ad button appears after five seconds are usually interested and more likely to buy.
Network:
Depending on the audience you want to reach, determine where you want your ad to show: in-stream on YouTube or out-stream on a partner site.
Sound:
The majority of YouTube videos are viewed with sound on, so clear audio for your ad is a necessity.
Metrics include views on YouTube, which are counted either at the end or at the 30-second mark, and impressions of non-skippable ads, this simply means how many times the ad has been seen, and are respective, different metrics of engagement and intent based on whether the audience chose to watch the ad or simply had no choice. Only users who have viewed a YouTube ad can be remarketed to, not those who saw it but because it wasn’t skippable.
What to Expect from a YouTube Advertising Strategy
With no shortage of content on YouTube, advertising is getting progressively competitive. You need a customised and coordinated YouTube ad strategy to stand out and be successful.
Here’s how to get your formula for success with YouTube advertising:
Expert-Led Approach
Running an ad on YouTube involves a strategic approach to planning. You will require an expert-driven, tailor-made strategy that comprehensively defines campaign objectives, metrics, and outcomes while laying a solid plan right from conceptualisation down to ad format selection to targeting audiences for optimisation.
Campaign Development
Get access to high-performing YouTube Ads driven by the best video quality and creative direction produced, based on your overall advertising strategy. Build views, clicks, and conversions with persuasive and well-coordinated YouTube ads.
Reporting and Expert Recommendations
Learn how your YouTube advertising campaign is performing, as well as what the next steps are to continue driving engagement. Your YouTube ad strategy should include consistent reporting cycles, optimisation strategies, and expert recommendations for the best value of ad spend.
Better ROAS
At the end of the day, YouTube advertisements should be worth something. High ROAS or return on ad spend simply means more traffic on your site, subscriptions to your channel, views, and more importantly, customers and revenue. What it means is that a good YouTube advertising strategy gives you the most value.
Creative Assets
From social media templates to printable design, we provide all creative deliverables necessary for the representation of your brand on various platforms.
Testing & Refinement
We test your brand identity across platforms, making sure it works everywhere, and we will continuously refine it for maximum impact.
Reporting & Insights
You get a clear breakdown of the branding deliverables, performance insights if the work is ongoing, and recommendations that will keep your brand strong and relevant.
What to Look for When Hiring a YouTube Advertising Agency in Kerala?
Do you have the time, capacity, and expertise to run a YouTube ad campaign in-house? If not, an agency will take care of everything you could need to create impactful video marketing without added burden. A YouTube advertising agency in Kerala lets you focus on your business, knowing you can get expert support if needs arise.
Here’s every reason why Storycat Agency is the premier YouTube advertising agency in Kerala, and how we deliver results that matter, frame by frame, view by view.
Best Practices for YouTube Ads:
For an agency like Storycat, YouTube advertising is second nature. With extensive experience both on YouTube and in general digital marketing, including proven successes in applying best practices to every campaign, they help each brand grow with the right concept through launch and optimisation.
Videography Competency:
Your YouTube advertising agency in Kerala should offer an end-to-end package. Find an agency that manages the whole life cycle of your campaign and has a focus on high-quality videos. Partner with an agency that brings together competencies in storytelling and videography to make your video ads look great, compelling, and convert.
Battle-tested Execution:
Outside of a stacked reel, an experienced YouTube advertising agency in Kerala brings campaign essentials to apply. That includes a stacked list of exclusions, knowledge of ad formats and capabilities, and the ability to monitor and adapt campaigns according to evolving trends.
Google Partner Support:
Remember, find a YouTube advertising agency that is a Google Partner. Since YouTube is part of the Google ecosystem, you want your ad agency to have access to dedicated support from Google, especially at key points in your campaign.
What Other Services Complement YouTube Ads?
YouTube advertising can be one part of the overall recipe for ensuring brand awareness, lead generation and conversion, and long-term customer trust. Visualise YouTube ads as one tool to help you achieve such a feat and strengthen your brand in the process. Let’s now fortify your digital marketing toolbox.
At Storycat Agency, we help you answer such questions: Where do users go when they click on your YouTube ad? How can product demos or tutorials rank in search? And most importantly, how does it all come together into one impactful story?
Now, let’s create a full YouTube ad strategy for your brand by adding these complementary digital marketing services:
Landing Page Design
YouTube Ads are just the top of the video marketing conversion funnel. Once you’ve piqued interest in your brand, take YouTube ad leads further down the funnel by using engaging landing pages that give more information on your product or service and wrap leads in a cohesive brand experience in which they can complete conversion actions.
Google Ads & Social Ads
Maximise the reach and effect of your YouTube Ads by combining them with Google Ads and with Facebook or Instagram ads. Having a holistic multi-channel advertising strategy not only brings more customers in through each channel, but makes each channel more competitive for the long haul.
Videography
Tell incredible, impactful stories with a full-service YouTube advertising solution. Start with impactful storytelling by building premium videos and amplifying those with paid placements for maximum value from your video marketing.
Why Storycat Agency is Your YouTube Ads Agency
Video Editing
We craft sharp, engaging, professional edits that make viewers stop scrolling and start watching. Attention-grabbing and results-driven, this is what our edits were designed to do.
Full High-End Video Service
Everything, from scripting to the final render, is handled in cinematic quality from end to end. You get polished, impactful videos ready for YouTube advertising.
Experienced Team
Our team has spent years in the industry, ensuring that every ad is strategically created, visually strong, and performance-focused.
High-Quality Visuals
We use only the best production tools to create crisp visuals that will instantly raise your YouTube game.
YouTube Targeted Ads
We create laser-focused targeting strategies to reach the right audience at the right time and maximise your ad spend.
YouTube Ad Analytics
We track, analyse, and optimise your campaigns continuously to achieve measurable growth and actual performance gains.
Our Process
Discovery & Research
We start by truly understanding your brand, goals, audience, and the competition. Our team analyses what works in your niche and finds unique angles for your YouTube campaigns. This helps us craft a strong foundation for a high-performing video strategy.
Branded Content Creation
We develop a clear concept, script, and storyboard aligned with your brand identity. Our production team creates the visuals and edits that make sure your message is engaging and memorable. Every single piece of content is targeted to create trust and attract the right audience.
Campaign Execution
We’ll set up and launch your YouTube ads with precision targeting and optimised placements. Your team will ensure smooth delivery, clarity in the message, and visuals that pop on every device. We carefully monitor the early performance to ensure your campaign quickly gathers momentum.
Setup & Optimisation
We set up analytics, tracking tools, and reporting dashboards so that full transparency is ensured. Our experts continually refine targeting, bidding, and creativity to optimise performance. Continual optimisation ensures that ads remain effective and cost-efficient throughout the campaign.
What Are The Benefits of YouTube Advertising?
Highly targeted campaigns
Highly targeted campaigns
YouTube video ad targeting is incredibly specific-targeted to your audience.
Fast results
Fast results
If done correctly, YouTube Ads can bring in far quicker results than other platforms.
Easy to track & measure
Easy to track & measure
Simple metrics allow you to understand the performance of your YouTube Ads.
Engaging video ads
Engaging video ads
A picture/video is worth a thousand words which makes a video worth a million, right?
Massive reach via platforms
Massive reach via platforms
YouTube advertising lets you reach billions of people.
Cost-effective advertisement
Cost-effective advertisement
Video advertising doesn't have to be expensive; great ideas and visuals can bring great visibility.
Does My Business Need YouTube Ads?
Undoubtedly, YouTube advertising has emerged as one of the most popular channels for video marketing. It is that tactic in video marketing that not only extends your reach, converts leads, and gains you revenue, but it also provides you with long-lasting trust in your brand. YouTube Ads combine the best of advertising, a successful battle-tested pay-per-click/view model, granular audience targeting, strengthened with a highly immersive and engaging medium. So, yes-your business needs YouTube ads. Whether your channel has grown with thousands of organic subscribers or if it is still in the initial stages, your exposure will increase with YouTube ads, automatically doubling or tripling it. Plus, YouTube ads are easily shareable, increasing your display instantly. When done correctly, YouTube ads are highly targeted, immediately putting your brand in front of the most important audiences. Backed by effective audience targeting, YouTube ads will surely influence customer behaviour more than any other platform. The ability to show, not just allow-you to highlight product features and benefits through effective storytelling. Like any video, YouTube Ads are easily and inexpensively produced. And the best part is that with YouTube advertising’s per-view or per-impression model, one can target as many possible users and reach them for much less. YouTube advertising leaves room for improvement. The Analytics tab offers in-depth insights into campaign performance, giving you the ability to fix issues and continually drive results. YouTube advertising builds value in your overall business by driving better performance month over month, increasing reach, brand recall, and brand value.
